Aic Logo PNG

Antiseptol
Brand Guidelines

This brand guideline consolidates all the brand assets for AIC in one convenient and shareable space.

Values

A.S.P.I.R.EAccountability. We take ownership of your actions and decisions. Safety. We create and sustain a safe work environment whilst continuously improving AIC’s safety standards. Pride. We get a feeling of deep pleasure or satisfaction from our achievements. Integrity. We do the right thing honestly and reliably. Resilience. We have a high capacity to recover quickly from difficulties. Efficiency. We continuously identify unnecessary costs and optimise processes and throughputs without compromising quality.

Tone & Personality

Formal. The brand is serious, precise and scientific in nature. It is a thought leader. 

Visual foundation

Strong brands have clearly identifiable colours, logos, and typefaces that make their visual identity easily recognisable, as well as clear rules for how these should – and shouldn’t – be applied. Logos are visual shortcuts for identifying a brand. They may be made up of symbols, shapes, and stylized text or a combination of all three, and through the visual choices made should evoke a company’s brand story. Display the logo and icon on any colour that strongly contrasts with the background colour. 

Logos are visual shortcuts for identifying a brand. They may be made up of symbols, shapes, and stylized text or a combination of all three, and through the visual choices made should evoke a company’s brand story.
Display the logo and icon on any colour that strongly contrasts with the background colour.

Primary Logo

Aic Logo PNG
AIC-Icon-Blue-01

Secondary Logo.

AIC White Logo Small
AIC Icon White

Download the AIC Logos here:

Primary Colours

#00277f

RGB: 0, 39, 127
CMYK: 100, 93, 20, 10

#031D4C

RGB: 3, 29, 76
CMYK: 100, 92, 36, 43

#FFFFFF

RGB: 255, 255, 255
CMYK: 0, 0, 0, 0

Secondary Colours

#F0BC0C

RGB: 240, 188, 12
CMYK: 6, 25, 100, 0

#4C5A65

RGB: 76, 90, 101
CMYK: 72, 56, 46, 24

This typography will distinguish the brand from the crowd, conveying the brand personality in an instant, attracting and holding the audience’s attention, building recognition, establishing a sense of occasion, structuring information and promoting understanding.The typeface chosen represents the brand and is easy to read and is flexible enough to cover all the times and places when something needs to be said.

Primary Font

Cormorant Garamond

ABCDEFGHIJKLMNOP
QRSTUVWXYZ1234567
890!@#$%^&*()

Secondary Font

Roboto

ABCDEFGHIJKLMNOP
QRSTUVWXYZ1234567
890!@#$%^&*()

Imagery Guidelines

  • Use crisp, clean, colourful photographic images.
  • The theme of the images should relate back to science, formulations, manufacturing and personal care products.
  • Stock photos should be bright and beautiful.
  • Ensure that people are relatable in a South African context.
  • Use images of sufficient quality.
  • No pixelation.
  • Close-ups of products give an aesthetic appeal.
  • Play with colours within the AIC’s colour palette when sourcing images.

Do's

  • Ensure that the images directly emphasise that AIC is a manufacturer and supplier.
  • Use images of a sufficient quality. No pixelation.

Dont's

  • Avoid gradients and overlays.
  • Don’t show AIC as a brand in products.
  • Never stretch or alter the original image aspect ratio.
  • Do not use big factories or manufacturing plants.
  • Do not use angular shapes like chevrons.
  • Avoid potentially offensive or sexual images.
  • Never use copyrighted material from other sites without permission, nor watermarked images.

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